中文版     ENGLISH

Member Login        Forgot Password?

Current Position:Home > Information and Media > Company News

65% stake of Huada Kejie was acquired by Greatstar Industry with 200 million RMB Yuan.

Publisher:     Published:2016-04-05     Views:934

 

This merge was a technical breakthrough in the field of intelligent devices for Greatstar Industry, and laid a solid foundation for Greatstar Industry to enter the smart equipment industry, as well as would have a significant impact on the future performance of the company.

Recently, Hangzhou Greatstar Industry(hereafter referred to as Greatstar Industry) took out 200 million RMB Yuan to farm-in the 65% stake of Changzhou Huada Kejie (hereafter referred to as Huada Kejie). Last year, Greatstar Industry once threw investments into Zhongyihe Technology and Zhejiang Guozi Robot. Now it will expand its intelligent devices market share again by this merge. Opto-Electro Instrument Co., Ltd. Limited Company

Based on Mutual Complements

Greatstar Industry is a hand-tools company ranked first in Asia and fifth in the world, whose main customers are European and American large building materials supermarkets, large department chain stores, global industrial enterprise tools suppliers, and etc. It can achieve sales directly to the large chain terminals bypassing the middle domestic and foreign suppliers.

Tianle He, the vice-president & secretary of Greatstar Industry, once said in an interview with the reporters from ZHESHANG, “This merge will be conducive to the further integration of both advantages, to broaden international sales channels, and to create a smart equipment company with the world influence.”

Huada Kejie is an intelligent equipment enterprise, holding the world leading laser measurement instruments and the measurement and control R&D systems, based on optical, mechanical, electronic, control software and modern advanced laser application technologies. It is the designated strategic cooperator of Leica, STANLEY, Hilti, Tianbao, Stabila and other global famous companies in the field of laser measurement instruments. As the leading enterprise in the field of green laser technology, Huada Kejie is the gainer of the Germany Red Dot Design Award, the 13th China Design Golden Award and the 14th China Design Golden Award, as well as the holder of a number of national patents. It has a high honor and status in its industry.

Ou Zhang, the General Manager of Huada Kejie, told the reporters from ZHESHANG, “When we were looking for a price of 1.5 times of what Greatstar” But at last, based on the comprehensive considerations, partner, there were 7 enterprises interested in this acquisition, including some famous companies in the world top 500 and some global leading suppliers for earth measurement equipments, and etc. Some overseas companies even gave a goodHuada Kejie decided to choose Greatstar to cooperate with. prepared to give.

Ou Zhangsaid, there were three reasons to choose Greatstar, the first was the market position, the expected partner should have a sound market channel in the tools industry including both self and overseas market channels; The second was the complementarity in manufacturing and R&D technologies between the two partners, the cooperator should help Huada Kejie with its mass productions, and Huada Kejie would promote the partner with its modern advanced technologies such as perception, detection, and etc. The third was for brand building, the two partners should complement each other to enhance the market share.

At the same time, Ou Zhang believed that Jianping Qiu, the President of Greatstar, “could do the best for a manual- tool”, which was worth appreciated.

In cooperation, Ou Zhang could feel the differences between the two parties, “Huada Kejie is a technology company which has focused on R&D, and is slow in the reactions to the market; while Greatstar” is a market oriented company, which is sensitive to the markets and can react quickly.

Make the markets at home and abroad advance side by side

For the domestic market, the prices of Huada Kejie’s products are high. Next the two partners will combine their advantages to research and develop the products to adapt the domestic market, which has to be achieved through the technical reconstructions in accordance with the international quality standards. The price target is that one tool sold for 100 US dollars abroad may be bought with 100yuan RMB at home, and such measurement tools will enter into every house in China.

Tianle Hesaid, based on the technology accumulations of Huada Kejie and the channel advantages, resource advantages and capitals strength of Greatstar, the company will make great breakthroughs in the field of intelligent equipment, such as high precision laser 3D scanning measurement, control technologies of high accuracy angle and distance sensors, and intelligent tools.

“This acquisition has achieved a major breakthrough for Greatstar in the field of intelligent equipments, has laid a solid foundation for Greatstar to enter into the smart equipment industry, and will have a significant impact on the future development of the company.” Tianle He said.

Prior to this acquisition, Greatstar had finished the investments into Zhongyihe Technology, hoping to promote the R&D, productions and sales in the fields of national defense science & technology, solar thermal power generation , robot and data energy saving. In addition, Greatstar also had directly increased the investments into Zhejiang Guozi Robot, and became its biggest shareholder, hoping to layout the development plans in the mobile robot industry.

Tianle He said, next Greatstar will deeply develop the international markets and broaden the E-commerce sales network, and its plan of E-commerce sales platform will be on the line in September this year. Continually working hard at the main business, at the same time, Greatstar will also increase the input into the R&D, productions and sales for robots and smart tools, to develop the markets of robots and smart tools and build a well-run international high-tech intelligent enterprise.

Contact Us

Add:NO.16 Meihua Road Zhonglou Economic Development District Changzhou,Jiangsu,China
Tel:0086-0519-83276604
Fax:0086-0519-83274857
E-mail:webmaster@huadalasers.com

Share:

 
Useful Links